Trend Report Employer Influence in Oncology: Why Employers Should Be Part of Your Promotional Mix Report


As the ultimate purchaser of most health care in the United States, employers are becoming more involved in benefit design and coverage, which was previously left to pharmacy benefit managers (PBMs), health plans, and employee benefit brokers or consultants. As a result, pharmaceutical manufacturers are now evaluating the role of employers as cancer decision makers/ influencers and determining how to effectively engage them as part of their promotional mix.  

This trend report: 

  • Provides a fundamental understanding of the employer landscape  
  • Can help build organizational alignment and initiate an effective employer strategy for oncology 
  • Was developed from in-depth interviews with key employers and influencers 

Pharmaceutical manufacturers mentioned: AbbVie, Amgen, Genentech, Novo Nordisk, Pfizer, and Sanofi

Report length: 21 pages

Purchase report: $5,000

Sale price before 12/31/2019: $990 

For more information about about Aventria's work with employers, click here.