Trend Report Employer Influence in Oncology: Why Employers Should Be Part of Your Promotional Mix Report
As the ultimate purchaser of most health care in the United States, employers are becoming more involved in benefit design and coverage, which was previously left to pharmacy benefit managers (PBMs), health plans, and employee benefit brokers or consultants. As a result, pharmaceutical manufacturers are now evaluating the role of employers as cancer decision makers/ influencers and determining how to effectively engage them as part of their promotional mix.
This trend report:
Pharmaceutical manufacturers mentioned: AbbVie, Amgen, Genentech, Novo Nordisk, Pfizer, and Sanofi
Report length: 21 pages
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